This group consists of a range of households that are often multigenerational, including married couples with or without children, single-parent families, and single individuals living alone. There is a high concentration of residents under age 18 in this group, and their educational attainment levels vary widely. They live in and around urban areas and in the suburbs, often in single-family detached units or mobile homes. Rental prices are among the lowest compared to other groups.
Esri provides the following segments in LifeMode group E. Click a tab to learn more about each segment.
Segment E1 - Modest Income Homes
These neighborhoods are situated throughout the Midwest and South, with most residents living in and around urban centers and in the suburbs. Many households consist of married couples without children or single-parent, female-headed households. A substantial number are single individuals living alone, and another significant portion are under 18, resulting in a median age for this segment that is slightly younger than the national average. Household incomes are distributed across the lower and middle tiers, with most households earning under $50,000 annually. Many working-age residents are employed in food preparation, health-care support, building maintenance, production, or transportation and material moving occupations. A significant number of homes were built before 1970, and these neighborhoods contain a notable percentage of unoccupied properties. Most properties are valued under $100,000.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 37.3
Average household size: 2.43
Predominant household structure (Census 2020): Singles living alone; married couples; singles with relatives
Median household income: $36,687
Median net worth: $22,221
Percentage of individuals with completion of a bachelor's degree or higher: 13.2%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
Cost-conscious residents tend to shop at discount supermarkets and stores.
Dining out is often at fast-food restaurants, and convenience stores are popular for quick purchases.
They watch TV using cable or streaming services, follow professional basketball games, and read magazines for news and entertainment.
Residents use their cell phones for accessing news and entertainment as well as connecting with family and friends and using digital payment services.
Segment E2 - Southwestern Families
Households in these neighborhoods are primarily young families located in and around urban centers and suburbs in the Southwest. These households are mainly composed of married couples or single-parent families, and this segment includes a significant share of multigenerational households, including adult children living with parents. Communities are culturally diverse, with many residents born outside of the United States. Household incomes are split between the lower and middle tiers, often supplemented by social security or public assistance. The working-age population is largely employed in office administrative support, services, construction, or building maintenance occupations. Houses are mainly single-family detached dwellings built before 1970. Half of all homes are owned, and a quarter of homeowners have a mortgage. Commutes are typically less than 30 minutes, although a portion travel much longer distances to work each day.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 36.8
Average household size: 2.86
Predominant household structure (Census 2020): Married couples; singles living alone; singles with relatives
Median household income: $46,504
Median net worth: $78,606
Percentage of individuals with completion of a bachelor's degree or higher: 13.4%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
Budget-conscious residents tend to shop at discount grocery and department stores, and fast food is the preferred dining out option.
Common purchases are baby and children's products, such as food, clothing, and toys. Family outings to movie theaters and theme parks are also featured.
Many households own three or more mobile devices, used for entertainment, social media, and staying connected with friends and family, both locally and abroad. Television is another favored source of entertainment, and most homes own multiple sets.
Households often carry a credit card balance each month and wire money to support distant family members.
Segment E3 - Hometown Charm
These communities are generally found in the suburbs or urban centers of metropolitan areas in the Midwest and South, though there is also a notable presence in more rural small towns. Neighborhoods are characterized by young families with children under 18. At least a third of households are nonfamily households, and marriage rates are comparatively lower than the national average, with more individuals never having been married. Employment is primarily in skilled and unskilled manufacturing, retail, health care, food, and accommodation. Household incomes are mostly in the middle-tier, with about one third in the low-tier and supplemented with social security or public assistance. Homes are typically single-family units and small apartment complexes, with over half built before 1970, and vacancy rates are relatively high.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 35.9
Average household size: 2.47
Predominant household structure (Census 2020): Married couples; singles living alone
Median household income: $53,246
Median net worth: $80,729
Percentage of individuals with completion of a bachelor's degree or higher: 15.5%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
Residents prefer to shop and run errands in person at cost-effective department grocery and department stores. When they do shop online, it is typically for bulk or big-box products such as pet supplies.
They tend to buy tools for garden maintenance and purchase used vehicles.
Almost all adults have access to smartphones, typically with discount prepaid services, which they use for social media and entertainment.
Fast-food restaurants are frequently visited for both lunch and dinner, especially on weekends.
Segment E4 - Mobile Meadows
These neighborhoods are predominantly found in metropolitan and micropolitan areas. Around half of this segment's population resides in the South, with another third in the West. A steady influx of population born outside the United States contributes to cultural diversity in these communities, and job opportunities are primarily found in manufacturing, construction, and mining. Married and cohabiting couples outnumber single-individual households, and around a third of households have children. Household incomes are predominantly in the lower and middle tiers, sometimes supplemented by social security or public assistance. Most residents have completed high school and a third have completed some college or attained an associate degree or higher. Homes in these neighborhoods are primarily mobile or manufactured, contributing to the market's overall affordability. Vehicles are a necessary part of everyday life, and abundant open space often surrounds these communities, contributing to a population density of less than 100 people per square mile.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 35.3
Average household size: 2.76
Predominant household structure (Census 2020): Married couples; singles living alone
Median household income: $57,928
Median net worth: $135,691
Percentage of individuals with completion of a bachelor's degree or higher: 15.1%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
Residents tend to shop at large retail establishments, often opting for generic brands and waiting for discounts, but they also value reputable companies.
This group prioritizes essential purchases, such as baby and children's necessities, and they tend to save rather than borrow for purchases.
Individuals stay connected and informed with mobile internet access and are willing to pay for streaming services and children's television.
Their primary concerns are health care and timely retirement. They will make time for pets, video gaming, and media that reflects their heritage, and they value home-cooked meals.
Segment E5 - Rural Versatility
These neighborhoods are predominantly found in rural and non-metro areas. About a quarter of the population in this segment is under 18, and around a third of households are seniors supported by retirement income, social security, or public assistance. More than half of these households are composed of either a single person or a married couple without children. Jobs are mostly in the manufacturing, construction, agriculture, and mining sectors, with a smaller group employed in government, health care, and retail; full-time work is much more common than part-time. Due to their distance from urban cores, public transportation is often not an option, and most workers commute by driving alone. Homes in this market are typically valued under $200,000 and are largely single-family detached units, though mobile homes are also common, and most homes are owned.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 38.9
Average household size: 2.50
Predominant household structure (Census 2020): Married couples; singles living alone
Median household income: $61,956
Median net worth: $163,406
Percentage of individuals with completion of a bachelor's degree or higher: 20.3%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
Residents frequently buy children's items, shop at hardware and hobby stores, and purchase groceries from both convenience stores and large discount department stores.
They spend time working on their vehicles and homes, and they invest in automotive tools and maintenance essentials, with a preference for modestly priced trucks over hybrid or alternative fuel vehicles.
Radio, especially country music, is popular, and most households have at least one pet.
They enjoy splurging on meals at family restaurants and steakhouses.
Segment E6 - Family Bonds
Residents in this segment typically live in and around urban centers and in suburbs in the South and West. The population is younger and has larger family sizes than the U.S. average, and households typically include parents supporting young children, adult children living with parents, and other multigenerational family structures. Single-parent families and households without couples or children are also notably common. One in five residents were born outside the U.S., and the rate of linguistic isolation is more than twice the national average. Employment tends to be in skilled and service-related sectors, including construction, and household income is typically in the middle tier. The housing stock tends to be owner-occupied, single-family detached units built before 1990, with most valued between $100,000-300,000. The housing market is characterized by low vacancy rates and moderately high rents. Households frequently own multiple vehicles to both accommodate large family sizes and navigate large metropolitan neighborhoods.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 35.7
Average household size: 3.00
Predominant household structure (Census 2020): Married couples
Median household income: $76,284
Median net worth: $221,517
Percentage of individuals with completion of a bachelor's degree or higher: 20.5%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
These residents primarily shop at large retail discount, and wholesale stores for essentials, candy, energy drinks, soda, kids' clothing and shoes, and dog products.
Consumers frequent fast-food restaurants or opt for home-delivered meal services.
Households typically own multiple cell phones and TVs. They rely mainly on mobile internet and use their devices to stream videos and listen to music.
Foreign-language programming is popular on TV, and both children and young adults enjoy playing video games.