This group mainly consists of married couples with or without children. They live primarily in single-family homes in newer suburban developments, and households typically own multiple vehicles for commuting and accessing entertainment and amenities. Incomes often exceed the national average by a significant margin.
Esri provides the following segments in LifeMode group H. Click a tab to learn more about each segment.
Segment H1 - Flourishing Families
Members of these communities reside mostly in lower-density, rapidly growing suburbs in the South and Midwest. Most householders are between the ages of 35 and 64, and households are mainly composed of large families with children. Marriage rates and household sizes are notably high, and this segment has a higher-than-average ratio of dependents. Residents are often employed in professional roles and household incomes are typically in the middle tier. Many are self-employed, and some households support their earnings with interest, dividends, or rental properties. The housing stock is predominantly single-family units built in the 1990s and 2000s, with low vacancy rates driving a higher-than-average rate of new housing development. Housing affordability aligns with their incomes, and home values and rents mirror the national averages. Most homeowners have mortgages and finance multiple vehicles, and long commute times are common.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 39.1
Average household size: 2.79
Predominant household structure (Census 2020): Married couples
Median household income: $117,489
Median net worth: $555,379
Percentage of individuals with completion of a bachelor's degree or higher: 41.0%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
For in-store shopping, they frequent large retail hardware and hobby stores, while online shopping caters to a variety of household, children, pet, and personal items.
Residents prioritize spending on medical, auto, and life insurance, as well as retirement planning. Pickup trucks and SUVs are common vehicle choices.
They often play board games and cards, host barbecues, and read books.
Residents tend to travel frequently domestically, and they often celebrate special occasions at restaurants.
Segment H2 - Boomburbs
These fast-growing neighborhoods are primarily located in the suburbs of metropolitan areas with populations exceeding 500,000, mainly in the South and West. Most householders in this segment are between ages 25 and 54, with nearly a third of the total population under the age of 18. Married couples, more with children than without, are predominant in this segment. Household incomes are primarily in the upper tier, and workers are frequently employed full time in fields that include government, management, sales, business, and finance. Over a third of these households purchased their homes after 2015, which are typically newer construction, single-family homes that are valued between $300,000 and $500,000. Nearly a third of these households own three or more vehicles.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 34.6
Average household size: 3.11
Predominant household structure (Census 2020): Married couples
Median household income: $137,894
Median net worth: $600,570
Percentage of individuals with completion of a bachelor's degree or higher: 50.1%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
Residents tend to shop at club stores and make purchases using online platforms.
Spending centers around children, including clothing, medicine, toys, and entertainment. Residents pay for garden maintenance, home cleaning, and pet care services.
They tend to purchase internet-ready televisions, all-in-one printers, home security systems, smart thermostats, and lighting systems.
Individuals engage in regular exercise, eat organic foods, and spend time hiking and reading. They travel frequently, both domestically and internationally.
Segment H3 - Neighborhood Spirit
Residents in these neighborhoods live in the suburbs or urban vicinities of large metropolitan areas, with a high concentration in the West, particularly California. The population skews slightly older, with a higher proportion of people aged 45 to 64. Households tend to be large and multigenerational, including adult children living with parents. Residents are often part of two-income families and employed in skilled occupations, with notable self-employment and jobs with local government. They may also receive income from interest, dividends, and rental properties. Homeownership is prevalent, with most homes valued at $500,000 or higher and occupants living in them for many years. This segment also has some of the highest rental prices in the country. The housing stock is generally older, single-family homes built before 1970. Commuting is a significant aspect of life, and many households own multiple vehicles to accommodate each worker.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 43.0
Average household size: 3.00
Predominant household structure (Census 2020): Married couples
Median household income: $146,827
Median net worth: $1,003,845
Percentage of individuals with completion of a bachelor's degree or higher: 46.2%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
Consumers buy computers, printers, and tablets at warehouse clubs or electronics stores.
Residents tend to own or lease hybrid vehicles and purchase natural and organic foods. Homeowners invest in home improvement projects, frequently enlisting contractors.
Residents engage with a variety of media, including television, newspapers, magazines, and the internet.
They maintain passports for foreign travel but often travel domestically.
Segment H4 - Urban Chic
Residents in this segment live in suburban areas with a notable presence also in urban vicinities, mostly near the large, coastal metropolitan areas in California, New York, Massachusetts, and Washington. Predominantly composed of married couples raising young children, though a notable portion are individuals living alone. This segment has higher-than-average educational attainment levels. Many are employed in the technology, health-care, and education sectors, as well as a notable number who are self-employed. Some have additional earnings from interest, dividends, and rental properties. Household incomes generally are in the upper tier, and many are significantly higher than the national average. This segment also has higher overall net worth and retirement savings. Housing affordability is still a significant challenge for these neighborhoods, which are in areas known for high housing costs. The housing stock is approximately half detached single-family homes, and the remainder is a combination of attached single-family homes, duplexes, and apartment complexes. Most households own one or two vehicles.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 41.9
Average household size: 2.37
Predominant household structure (Census 2020): Married couples; singles living alone
Median household income: $153,754
Median net worth: $783,999
Percentage of individuals with completion of a bachelor's degree or higher: 69.3%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Lifestyle patterns
They typically have multiple credit cards that offer airline miles, which they use for frequent domestic and international travel.
They tend to invest in various assets, including valuable homes and 401(k) retirement plans.
Residents tend to use the internet to trade and monitor investments, research financial and real estate matters, and engage on professional networking platforms.
Residents tend to exercise frequently, schedule regular checkups, and eat fresh, organic foods. They enjoy fine dining establishments, reading, listening to podcasts, and outdoor activities such as hiking.