This group consists of households with a median householder age of 45-64—many of which are family households. Predominantly located in the suburban communities of major metropolitan areas of over 500,000 people, these communities remain relatively affordable. Residents are often retired or work from home in sectors such as management, finance, technology, and engineering. This group typically has a high net worth and most residents have a bachelor's or graduate degree. These neighborhoods tend to consist of newly constructed, single-family homes.
Segments overview
Esri provides the following segments in LifeMode group L. Click a tab to learn more about each segment.
Segment code
Segment name
Overview
L1
Savvy Suburbanites
Affluent New England and Mid-Atlantic suburbanites in major metropolises.
L2
Professional Pride
Married, high-income tech households in the South and West.
L3
Top Tier
Highly educated professionals in affluent suburbs.
These suburban neighborhoods tend to be concentrated in both the newly developed and well-established major metropolitan areas of New England and the Mid-Atlantic. Households are composed of affluent, well-educated, middle-aged married couples who have recently become empty nesters, though a quarter of households still have children living at home. Residents typically work in professional fields such as management and finance, and most households have multiple incomes. Household incomes are in the middle and upper tiers. Investments, retirement income, and valuable properties also contribute to these households' high net worth. Nearly all of the housing stock are single-family, owner-occupied homes built between 1970 and 2000, with very few rental properties available.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 43.9
Average household size: 2.71
Predominant household structure (Census 2020): Married couples
Median household income: $147,670
Median net worth: $1,030,667
Percentage of individuals with completion of a bachelor's degree or higher: 53.9%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Residents frequently use credit cards, and they seldom have outstanding monthly balances.
They tend to invest a significant amount of resources on home improvement and landscaping. Residents have a variety of investment and retirement accounts.
Households tend to have access to cell phones and the internet to stay connected.
Residents tend to engage with their communities through fundraising and local politics. Vacation destinations often include beaches and national parks.
Segment L2 - Professional Pride
While these smart-home integrated neighborhoods can be found nationwide, they are most prevalent in the suburbs and exurbs of major metropolitan areas in the South and West. More than three-quarters of all residents are married, and many households have multiple children enrolled in K-12 schools. More than half of residents hold bachelor's or graduate degrees, and they tend to be employed in technology, engineering, and management roles—many earning some of the highest salaries in the nation. Many households have two earners contributing to the household income, which tends to be in the upper tier. A significant portion of these individuals work from home. The housing stock is predominantly newly constructed, owner-occupied single-family homes equipped with luxury appliances and smart technology. Many homeowners have a mortgage due to new construction costs.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 38.5
Average household size: 3.19
Predominant household structure (Census 2020): Married couples
Median household income: $198,170
Median net worth: $1,247,435
Percentage of individuals with completion of a bachelor's degree or higher: 67.5%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Residents tend to shop at large retail establishments. They often buy organic foods and frequent fast-casual restaurants.
Home improvement and remodeling projects are common, and homeowners often seek professional assistance for lawn maintenance and landscaping.
Their houses are equipped with modern technology such as smart home devices and appliances.
Residents tend to prioritize fitness and recreational activities, and they often support youth athletics and participate in sports.
Segment L3 - Top Tier
The concentration of these affluent neighborhoods is particularly high in the suburbs of the largest metropolitan areas of New England, the Mid-Atlantic, and the Pacific. This segment has the highest net worth among all segments. Nearly half of householders are between the ages of 45 and 64, and households are primarily married couple families with adult children at home or senior empty nesters. Of the families with school-age children in the home, many send their children to private K-12 schools. Approximately three-quarters of these residents hold undergraduate or graduate degrees, and they typically hold positions as executives, professionals, or business owners. A growing number of the labor force in this segment works from home. The housing stock is almost exclusively composed of single-family homes that are equipped with a wide range of amenities.
Key statistics
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Median age: 45.3
Average household size: 2.83
Predominant household structure (Census 2020): Married couples
Median household income: $214,147
Median net worth: $1,863,540
Percentage of individuals with completion of a bachelor's degree or higher: 75.0%
Housing and employment
Data vintage is Esri 2026 for all characteristics, except where otherwise noted.
Residents tend to shop at upscale retailers and frequent fine dining restaurants.
They hire personal services such as financial planners, personal chefs, and gardeners. These individuals often drive high-end vehicles and own vacation homes.
Residents tend to listen to the radio and read magazines and newspapers, and they use devices to access media.
They are politically active, participating in fundraising and donating to organizations. International travel is a common occurrence.