Generate Customer Segmentation Profile (Business Analyst Tools)

Summary

Creates a segmentation profile with an existing customer layer.

Usage

The Customer Layer parameter value must be a point feature class.
A customer profile is a summary of segments that have been assigned to a point.
Each point is assigned to a standard geography that contains households or population counts for each segment, depending on the segmentation system you are using.
Each geography can contain households or population belonging to one or more segments. As a result, each point can be assigned to more than one segment.
The segment count for each point is based on the number of segments and count for each point. If there is a single segment, the count will be one for each point. If there are multiple segments, the count for each segment will be proportionally calculated.

Label	Explanation	Data type
Customer Layer	The input point feature class that represents existing customers.	Feature Layer
Segmentation Base	The segmentation base for the profile that will be created. Available options are provided by the segmentation dataset in use.	String
Output Profile	The name of the segmentation profile file that will be created.	File
Volume Info Field (Optional)	The field containing volume information from which the profile can be created. For example, you can create a profile using the sales for each customer.	Field

arcpy.ba.GenerateCustomerProfile(in_customers_layer, in_segmentation_base, out_profile, {in_volume_field})

Name	Explanation	Data type
in_customers_layer	The input point feature class that represents existing customers.	Feature Layer
in_segmentation_base	The segmentation base for the profile that will be created. Available options are provided by the segmentation dataset in use.	String
out_profile	The name of the segmentation profile file that will be created.	File
in_volume_field (Optional)	The field containing volume information from which the profile can be created. For example, you can create a profile using the sales for each customer.	Field

Code sample

GenerateCustomerProfile example (Python window)

The following Python window script demonstrates how to use the GenerateCustomerProfile function.

import arcpy
arcpy.ba.GenerateCustomerProfile(r"C:\Project1.gdb\Customers", "Total Adult Population", "\Documents\ArcGIS\Projects\Project1.gdb\CustomerSegmentation")

Environments

Current Workspace, Data Source, Display Segment Names

Licensing information