Generate Market Area Segmentation Profile (Business Analyst Tools)

Summary

Creates a segmentation profile by summarizing segments from standard geography boundaries within the input area.

This tool requires segmentation data from a locally installed Business Analyst dataset.
The output profile lists the Segmentation Base parameter count and percent composition for each segment.
The area profile is compared to a user-specified customer profile to define core, niche, and developmental customer groups.
Inputs with up to 2,000 polygons are supported.

Label	Explanation	Data type
Input features	The input feature class with polygon features that will be used to create a segmentation area profile.	Feature Layer
Segmentation Base	The segmentation base for the profile being created. The available options are provided by the segmentation dataset in use.	String
Output Profile	The name of the segmentation profile file that will be created.	File

arcpy.ba.GenerateMarketAreaProfile(in_features, segmentation_base, out_profile)

Name	Explanation	Data type
in_features	The input feature class with polygon features that will be used to create a segmentation area profile.	Feature Layer
segmentation_base	The segmentation base for the profile being created. The available options are provided by the segmentation dataset in use.	String
out_profile	The name of the segmentation profile file that will be created.	File

GenerateMarketAreaProfile example (Python window)

The following Python window script demonstrates how to use the GenerateMarketAreaProfile function.

import arcpy
arcpy.ba.GenerateMarketAreaProfile("TradeArea1", "Total Adult Population", r"C: \MyProject1\GenerateMarketAreaProfile3.sgprofile")