Generate Segmentation Profile Report (Business Analyst Tools)

Summary

Creates a report that displays segments of your customers and compares them to the study area (base profile).

Usage

• The report displays the count, percent, and index of each segment of customers.

• The report will calculate the volume information if the Base Profile parameter value contains volume information.

Parameters

• Dialog
• Python

Label	Explanation	Data type
Target Profile	A segmentation profile representing the segments that will be profiled. The target profile typically represents your customer segmentation profile.	File
Base Profile	A segmentation profile representing the base profile segments. This is the segmentation that will be used for comparison. The base profile typically represents your market area segmentation profile.	File
Report Title (Optional)	The title of the report.	String
Output Report Folder (Optional)	The output location where the report will be saved.	Folder
Report Output Formats (Optional)	Specifies the format of the output report. PDF—The report will be in PDF format. This is the default. XLSX—The report will be in XLSX format. HTML—The report will be in HTML format. CSV—The report will be in CSV format. PAGX—The report will be in PAGX format.	String

Derived output

Label	Explanation	Data type
Output Report	The output report file.	File

Environments

Current Workspace, Data Source, Display Segment Names

Licensing information

• Basic: Requires Business Analyst
• Standard: Requires Business Analyst
• Advanced: Requires Business Analyst

Related topics

• An overview of the Target Marketing toolset
• Find a geoprocessing tool