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Generate Survey Report For Profile (Business Analyst Tools)

Summary

Displays characteristics from the consumer survey data for your target profile to determine customer lifestyle habits and preferences.

Usage

  • A report is generated for all the characteristics from the selected Survey Category parameter value.

  • The generated report is based on the Target Profile parameter value compared to a base profile.

  • Reports can be sorted using the Sort Column parameter's Expected Number or Index options. Expected Number is based on counts, for example, number of adults, and Index is based on a rank.

Parameters

Label Explanation Data type

Target Profile

A segmentation profile representing the segments that will be analyzed. The target profile typically represents your customer segmentation profile.

File

Base Profile

A segmentation profile representing the base profile segments. This is the segmentation used for comparison. The base profile typically represents your market area segmentation profile.

File

Survey Category

A category that contains characteristics from the consumer survey.

String

Output Report Folder

The output location where the report will be saved.

Folder

Sort Column

(Optional)

Specifies the column that will be used to sort the report.

  • Expected NumberThe report will be sorted based on counts—for example, number of adults. This is the default.

  • IndexThe report will be sorted based on rank.

String

Sort Order

(Optional)

Specifies the order of the report, based on the sort column, in ascending or descending order.

  • AscendingThe report will be sorted in ascending order.

  • DescendingThe report will be sorted in descending order. This is the default.

String

Report Title

(Optional)

The title of the report.

String

Report Formats

(Optional)

Specifies the format of the output report.

  • PDF—The report will be in PDF format. This is the default.

  • XLSX—The report will be in XLSX format.

  • HTML—The report will be in HTML format.

  • CSV—The report will be in CSV format.

  • PAGX—The report will be in PAGX format.

String

Derived output

Label Explanation Data type

Output Report

The output report file.

File

Environments

Current Workspace, Data Source, Display Segment Names

Licensing information

  • Basic: Requires Business Analyst
  • Standard: Requires Business Analyst
  • Advanced: Requires Business Analyst