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Generate Survey Report For Targets (Business Analyst Tools)

Summary

Displays the top characteristics, in each of the selected survey categories, of your Core and Developmental target groups, as well as your overall customer profile.

Usage

  • A report is generated with the top 20 characteristics from the selected survey categories.

  • The Report Type parameter value is based on the Target Group parameter value.

  • Use one of the two report types, Understanding Your Target or Developing Market Strategies, to prepopulate the survey category.

  • The Survey Categories parameter can be modified for the selected report type.

  • The Report Type parameter is not required if you're using a Python command. However, at least one survey category is required.

Parameters

Label Explanation Data type

Target Profile

A segmentation profile representing the segments that will be analyzed. The target profile typically represents your customer segmentation profile.

File

Target Group

A collection of segments grouped into targets. Targets represent segments that are selected based on similar characteristics, for example, segments that have high index and percent composition.

File

Core Target

A group of segments that comprise a large percentage of your customer base and have an above average index, indicating likelihood to be a customer.

String

Developmental Target

A group of segments that comprise a significant percentage of your customers and of the market area but do not have an above average index.

String

Output Report Folder

The output location where the report will be saved.

Folder

Report Type

(Optional)

Specifies the survey characteristics that will be added to the report.

  • Understanding Your Target—Media-related characteristics will be added to the report, for example, reading, watching, and listening related.

  • Developing Market Strategies—Leisure-related characteristics will be added to the report, for example, leisure, sports, and travel.

  • Custom—User-defined characteristics will be added to the report. This is the default.

String

Survey Categories

(Optional)

A category that contains the characteristics from the consumer survey.

String

Report Title

(Optional)

The title of the report.

String

Report Output Formats

(Optional)

Specifies the format of the output report.

  • PDF—The report will be in PDF format. This is the default.

  • XLSX—The report will be in XLSX format.

  • HTML—The report will be in HTML format.

  • CSV—The report will be in CSV format.

  • PAGX—The report will be in PAGX format.

String

Derived output

Label Explanation Data type

Output Report

The output report file.

File

Environments

Current Workspace, Data Source, Display Segment Names

Licensing information

  • Basic: Requires Business Analyst
  • Standard: Requires Business Analyst
  • Advanced: Requires Business Analyst