Standard demographics

Esri standard demographics provide consistent data attributes and methodology across approximately 170 countries and regions. Standard demographics are sourced from Michael Bauer Research GmbH.

Because many data variables are similar across these regions, users can compare global markets and communities. Generally, standard demographics provide a broad picture of a data category.

To see the standard demographics available for each country or region, you can review the regional data tables for Africa, Asia, Europe, North America, Oceania, and South America. You can also view an individual country or region page to find the current list of variables in the related links section for that country.

Visualize demographic data variables

The data browser is an interface to help you visualize and explore the data categories and analysis variables available in Esri Demographics. See Explore data variables to learn more about this visualization tool.

Data apportionment

Esri has a specific data apportionment methodology for standard demographics sourced from data provided by Michael Bauer Research GmbH. See Apportionment in standard demographics to learn more.

Example attributes

The following table summarizes the standard demographics attributes (or variables) and data categories available generally. Each country or region may have some or all of these attributes in their dataset.

Attribute	Data category	Description
Total Population	Population	The total number of individuals living in a specific area.
Population Density	Population	The number of people in a region per unit of area (square kilometers or square miles).
Population per Mill	Population	The region's proportional share of the total national population.
Female/Male Population Totals	Population	The total number of male and female individuals living in a specific area.
Population by 15-year Age and Gender	Age	The distribution of regional population across 15-year age groups refined by gender.
Total Households	Households	The total number of households (people who share the same living quarters) in a specific area.
Average Household Size	Households	The typical (median or average) number of people who share the same living quarters in a region; calculated by dividing the total number of household members (household population) by the total number of households (occupied housing units).
Households by Type	Households	The total number of households in a region grouped by specific relationship structures—for example, regional single-parent households with children or regional married-couple households without children.
Households by Income	Income	The total number of households in a region grouped by specific, reported annual household income intervals.
Marital Status	Marital Status	The total number of adults in a region grouped by specific marital status categories, such as married or single.
Standardized Educational Attainment	Education	Levels of education achieved by individuals in the regional population based on international, standardized metrics.
Local Educational Attainment	Education	Levels of education achieved by individuals in the regional population based on local educational levels or metrics.
Unemployed Population	Jobs	The total number of individuals in a region who are actively seeking employment and who are currently unemployed.
Purchasing power	Income	The regional population's estimated ability to buy goods and services. This variable includes four metrics: Total, Per Mill, Per Capita, and an Index. Total is the sum of regional disposable income after taxes. Per Mill is the region's proportional share of the nation's disposable income. Per Capita is the per-person average of all regional disposable income. The Index compares the region's disposable income to the national average, which has an index value of 100—for example, if a region's purchasing power index is 117, it has 17% more disposable income than the national average.
Consumer Spending	Spending	The regional population's estimated annual spending on specific categories. This variable includes four metrics: Total, Per Mill, Per Capita, and an Index. Total is the sum of regional annual spending on the category. Per Mill is the region's proportional share of national annual spending on the category. Per Capita is the per-person average of the region's annual spending on the category. The Index compares the region's annual spending to the nation's, which has an index value of 100—for example, if a region's spending index is 89, the region spends 11% less than the national average on this category. Consumer Spending categories include Alcoholic Beverages; Books and Stationery; Catering Services; Clothing; Consumer Electronics; Entertainment; Food and Beverage; Footwear; Furniture and Furnishing; House and Garden; Household Appliance; Household Maintenance; Household Textiles; Household Utensils; Jewelry and Personal Effects; Medical Products and Supplies; Personal Care; Recreation and Culture Durable; Recreation and Cultural Service; and Tobacco.