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Promote and publicize

Once you have published an ArcGIS StoryMaps item, the next steps are to promote and publicize it. There are different promotion options available depending on how the content is shared.

  • Items shared with everyone appear in web search results and can be publicized by doing any of the following:

    • Sharing links through messages, email, or on websites

    • Posting on social network platforms

    • Embedding in websites

  • Items that are not shared with everyone require viewers to sign in and have more limited promotion options.

Published content items shared with everyone have a Share menu in the header that you and others can use to copy shareable links, share items directly to social media sites, or copy code snippets to embed the item in a web page.

Note:

If you want to discourage others from sharing your content items, you can hide the Share menu in the item settings, but this will not prevent others from sharing your public content using its link.

If you are using ArcGIS Enterprise, an administrator must enable the Share menu globally in the organization settings. Once enabled for the portal, the Share menu can then be hidden in Settings for any individual item.

When an ArcGIS StoryMaps content item is shared with everyone, web search engines (such as Google, Microsoft Bing, and others) can find and promote your work. Your content will be indexed and appear in search results, when applicable. For information about optimizing your content's discoverability, review search engine documentation such as Google's Search Engine Optimization (SEO) Starter Guide.

License:

If you have a subscription account and do not want your content to appear in web search results, you can opt out of this service when publishing.

Content items created using public accounts are not indexed by search engines and never appear in web searches.

Anyone can also find your publicly shared ArcGIS StoryMaps items through a search on the ArcGIS Online website.

Anyone can copy the URL of an ArcGIS StoryMaps item from the browser's address bar to share it. Other ways to copy a shareable link are described below.

Copy a link to an item

Use the following steps to copy a shareable link to an ArcGIS StoryMaps item:

  1. View the published item you want to share.

  2. In the header, click the More actions button ⋯.

  3. Select Share.

  4. On the Share tab, click the button corresponding to the type of link you want to copy.

    • Click Copy link to copy a link to open the item.

    • For a briefing, click Copy link to current slide to copy a link that will open the briefing and navigate to the slide you are currently viewing.

  5. Click Done or Cancel to close the Share window.

Anyone with access to a story can copy a link to any section heading and share it with someone else so they can jump directly to that section.

Copy a link to a story heading

Use the following steps to copy a link to a story heading:

  1. View the published story.

  2. Hover over a heading.

  3. Click the Copy section link button.

A link to the story section is copied to your clipboard.

Note:

If a story contains a link that points to a heading in a different story, the link will open in a new tab and scroll the story to that section. If a story contains a link that points to a heading in the same story, the story will scroll to the linked section in the same browser tab.

Post to social media

Published content items shared with everyone have a Share menu in the header that you and others can use to share content directly to several popular social media platforms: Facebook, X (formerly Twitter), and LinkedIn.

Use the following steps to share content on a social media site:

  1. View the published item you want to share.

  2. In the header, click the More actions button ⋯.

  3. Select Share.

  4. On the Share tab, click the button corresponding to the social platform you want to share to.

  5. Sign in, if prompted, and complete the process of posting the content.

Tip:

Content shared on social media is often represented using a card with an image and summary information. The details shown on this card can be customized when publishing.

Embed in a website

For information about embedding ArcGIS StoryMaps items in websites or blogs, see Embed in a website.

Content shared to your organization

Published content items shared to your organization are only available to other members of your ArcGIS organization. If you provide someone with an item shared only to your organization, they will be required to sign in with their ArcGIS account to see it. Content shared to your organization will not appear in web search results, cannot be embedded in websites, and cannot be effectively shared on social media sites.

Members of your organization can find your published content on the My organization tab on the ArcGIS StoryMaps content page.

Content shared to groups

Published content items shared to groups are only available to members of the group. If you provide someone with an item shared only to a group, they will be required to sign in with their ArcGIS account to see it. Content shared to groups will not appear in web search results, cannot be embedded in websites, and cannot be effectively shared on social media sites.

Group members can find content shared to groups on the My groups tab on the ArcGIS StoryMaps content page.

Note:

If an administrator has established a partnered collaboration with another organizations, groups you belong to may contain members from the partner organization.

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